Built around the business
Different services call for different information.
Someone looking for help with a leaking pipe behaves differently from someone choosing a garage or an accountant. The layout and wording should match the reason they came to the website.
An urgent fault, a booked appointment or a quote for ongoing work — this determines where the page begins.
A phone call may matter most for a tradesperson, while an accountant may need a well-structured email.
We show the scope, service area, pricing approach and answers relevant to that type of business.
The copy should sound natural to you and to the customers who use your services every day.
That is why the form asks for more than a service list. We want to know why customers usually contact you, what makes them hesitate and what good work means in your field. We never reuse one customer's photos or copy on another customer's website.